Categoría: Trademark Information and Advice
Guides and information about trademark law.
When appraising a business, the valuation is typically based on revenue, profit, and assets. The calculations can be similar if you’re appraising a popular trademark that generates high revenue. Generally, the revenue of that brand will travel with sale of the trademark. But for the owner of a little-known or dormant trademark, a totally different process is required to figure out how much your trademark is worth. With an “unused” trademark, revenue is not a […]
Drawing of Bernie Sanders by me. If you’ve followed my Twitter account or heard my interview on NPR’s Morning Edition, you know I’m a huge supporter of Senator Bernie Sanders. Sanders is what happens when a genuine, on-the-ground activist and organizer somehow manages to get real institutional power, without compromising their values. This has probably never happened in modern U.S. politics, and it’s terrifying not only to the very wealthy, but also to the status-quo-dependent […]
Amazon announced a new program yesterday ambitiously named Project Zero, with the stated goal of “empower[ing] brands to help drive counterfeits to zero.” Counterfeiters and Listing Hijackers Counterfeit products and the associated act of “listing hijacking” — where a counterfeiter lists what they claim to be the owner’s product for a lower price so the counterfeiter shows up as the default seller on the owner’s own product listing — have been a major issue for […]
The Museum of Modern Art (MoMA) is suing MoMaCha, a Manhattan-based coffee shop , art gallery, and gift shop, for trademark infringement. MoMA has filed an Opposition against MoMaCha’s federal trademark application and a lawsuit against MoMaCha in Manhattan’s federal court. Does MoMA have a good case against MoMaCha? I now live in the Lower East Side of Manhattan and I’m opening a new mixed-use gallery, studio, and office space about five blocks […]