Client Spotlight: Argentina’s Football Trademarks for the World Cup
Lionel Messi in his trademark Albiceleste colors. Our client, the Argentine Football Association, is known as “Albiceleste” in the soccer world. Photo courtesy of Messi.com. The 2026 World Cup is being held across North America this year, co-hosted by the United States, Mexico, and Canada, with most of the matches and the final taking place here in the U.S. The reigning champions, Argentina’s national team, hired us to make sure their brand was protected here […]
Updated November 15 2024. The USPTO is planning to increase most trademark filing fees in Fiscal Year 2025 (which has already started). While this newsletter’s headline might seem like a clickbait-y rhetorical question, and it partially is, I also really want to know when exactly the USPTO will raise its filing fees. November 15 2024 update: According to a new USPTO notice, the changes are scheduled to take effect on January 18, 2025. The most […]
Clothing trademarks might be the most commonly filed-for trademarks, as well as the most difficult to file correctly. This is mainly because of how complicated the rules are about trademark classes and specimens. In this post, I’ll go over common mistakes to avoid and strategies to use when filing a trademark application for apparel. Usually if you’re filing for a clothing brand, you’re filing in class 25 (the apparel trademark class), but sometimes you might […]
When you file a trademark application, you have to file for specific goods or services within one or more of the 45 trademark classes. A software trademark can fall under class 9 or class 42, depending on what type of software it is. Many trademark applicants file for software in the wrong class. This mistake is very easy to make. In this guide, I’ll go over the differences between the two main trademark classes for […]
