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Category: Trademark Information and Advice

Guides and information about trademark law.

Trademarked Fruit Names: Sweet Sugar Mango’s Success

Trademarked Fruit: Goldenberry Farms Sweet Sugar Mango

A few clients have asked me: Can you trademark a fruit? Not the name of the company selling the fruit, but the fruit itself?  Yes, you can. One of my clients recently trademarked their fruit name, getting recognition for this feat from The New York Times earlier this year. Goldenberry Farms’ “Sweet Sugar Mango” Trademark Grabs U.S. Spotlight in The New York Times Mangoes, with their lush flavors and vibrant colors, have been a beloved […]

Forbes Names JPG Legal a Top Trademark Filing Service

We are excited to announce that JPG Legal has been recognized by Forbes Advisor as one of the top trademark filing services. Though we weren’t the highest rated service overall, we proudly stood out as the highest rated law firm on the list, demonstrating our commitment to providing top-tier legal services to our clients. The three services rated higher than our firm are all large “legal services” companies, not law firms staffed with lawyers. The […]

Trademark Renewal Timeline: How Often Do You Have To Renew?

Trademark renewal deadline cycle timeline chart with signature by Jeremy Eche and URL jpglegal.com

Updated April 30, 2023 People often ask me how often you have to renew a trademark in the United States. I wish the answer were simple. I could say “every ten years” and technically be correct, but that would be misleading because it doesn’t actually answer the question people are asking. Yes, it’s true that you don’t need to file a Section 9 renewal for your U.S. trademark until 9 to 10 years after your […]

Software Trademark Guide: Classes and Specimens

Green mobile phone app illustration by Jeremy Eche When you file a trademark application, you have to file for specific goods or services within one or more of the 45 trademark classes. A software trademark can fall under class 9 or class 42, depending on what type of software it is. Many trademark applicants file for software in the wrong class. This mistake is very easy to make.  In this guide, I’ll go over the differences between the two main trademark classes for […]

Legal Mistakes Every Startup Company Should Avoid Making

The hands and arms of three businesspeople are visible over a wooden table. They are pointing at dense text on a piece of paper.

It can be easy to overlook legal matters that seem unnecessary while developing your business. More importantly, hiring lawyers and filing paperwork may seem like a financial luxury you can’t yet afford. However, avoiding legal matters could lead to issues with compliance, contracts, or stolen intellectual property down the road.  Not hiring lawyers because of financial concerns is one of the most common legal mistakes that startup founders make. In addition, some business owners also […]

An Affordable Trademark Attorney

Self-Portrait of an Affordable Trademark Attorney by Jeremy Eche As an affordable trademark attorney, I occupy a strange niche. JPG Legal has just hit $5 million in total revenue since I launched the firm online in mid-2017. In that time, I’ve developed a clear picture of our target client.  Or rather, both of our target clients, because the members of our target audience approach us from two very different perspectives. Some of our prospective clients see us as a cut-rate “budget” law firm. Others […]

Protecting Your Business 101: Lawsuits, Cybercrimes, and More

A person in business casual clothing sitting in front of five monitors with various data displayed on them. The lighting in the room is low and there is a small glass of water on the desk in front of the person.

Most business owners are worried about cash flow and sales. After all, regardless of your industry, the main goal is to earn profits.  However, protecting those profits is also essential. Legal issues, cybercrimes, and other problems can wreak havoc on a small business. It is vital to adopt practices that protect your business.  Failure to have the proper protections in place can lead to a wide range of legal and security problems. Even companies that […]

What a Startup Needs To Be Successful

People in multi-colored clothing sitting around a wooden table. On top of a table, there are coffee mugs, a tablet, a small leafy green plant, and a white poster with the words “Start Up” on it.

Only 50% of companies with employees survive beyond the first five years. Though these numbers may appear intimidating, you can work to overcome them. The most successful businesses put a premium on talent, customer focus, strategy, and networking while maintaining core beliefs and practices. Furthermore, it’s vital to discern what legal mistakes every startup company should avoid making. When first establishing your startup, there are several key steps you’ll need to take to help ensure […]

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