Client Spotlight: Argentina’s Football Trademarks for the World Cup
Lionel Messi in his trademark Albiceleste colors. Our client, the Argentine Football Association, is known as “Albiceleste” in the soccer world. Photo courtesy of Messi.com. The 2026 World Cup is being held across North America this year, co-hosted by the United States, Mexico, and Canada, with most of the matches and the final taking place here in the U.S. The reigning champions, Argentina’s national team, hired us to make sure their brand was protected here […]
It’s hard to tell, but I think OpenAI and its competitors have mostly had a positive effect on my business. While my organic search traffic has plummeted, a lot of new clients tell me ChatGPT referred them to me. And around 15% of my clients for the past couple of years have been generative AI startups. So I should have no real complaints as somebody selling shovels to prospectors during a gold rush, or, less […]
We are excited to announce that JPG Legal has been recognized by Forbes Advisor as one of the top trademark filing services. Though we weren’t the highest rated service overall, we proudly stood out as the highest rated law firm on the list, demonstrating our commitment to providing top-tier legal services to our clients. The three services rated higher than our firm are all large “legal services” companies, not law firms staffed with lawyers. The […]
If you’ve tried to submit any trademark filings in the US after August 6, you might have been surprised to see that the USPTO now requires you to get your identification verified by something called ID.me. You may have wondered, “What is this? Do I really have to do this? How much work is this going to be?” Here are my answers to these questions, along with some context. What Is ID.me and What Does […]
As you may already know, our firm files a lot of applications for music trademarks. One client of ours, Juhn, has managed to hit it big within the last couple of years. He wisely hired us in 2019 to file a trademark application for “Juhn” when his streaming numbers were in the single-digit millions. As a fan of Latin trap and a resident of Loisaida in Manhattan at the time, I was very excited that […]
As an affordable trademark attorney, I occupy a strange niche. JPG Legal has just hit $5 million in total revenue since I launched the firm online in mid-2017. In that time, I’ve developed a clear picture of our target client. Or rather, both of our target clients, because the members of our target audience approach us from two very different perspectives. Some of our prospective clients see us as a cut-rate “budget” law firm. Others […]
