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Category: JPG Legal Updates

Updates about our law firm.

USPTO ID.me Verification for Trademark Filings: What Is This?

ID.me surveillance camera cartoon If you’ve tried to submit any trademark filings in the US after August 6, you might have been surprised to see that the USPTO now requires you to get your identification verified by something called ID.me. You may have wondered, “What is this? Do I really have to do this? How much work is this going to be?” Here are my answers to these questions, along with some context. What Is ID.me and What Does […]

Client Spotlight: Juhn Hits 500 Million Streams for One Song

Juhn's Spotify listing with top tracks. As you may already know, our firm files a lot of applications for music trademarks. One client of ours, Juhn, has managed to hit it big within the last couple of years. He wisely hired us in 2019 to file a trademark application for “Juhn” when his streaming numbers were in the single-digit millions. As a fan of Latin trap and a resident of Loisaida in Manhattan at the time, I was very excited that […]

An Affordable Trademark Attorney

Self-Portrait of an Affordable Trademark Attorney by Jeremy Eche As an affordable trademark attorney, I occupy a strange niche. JPG Legal has just hit $5 million in total revenue since I launched the firm online in mid-2017. In that time, I’ve developed a clear picture of our target client.  Or rather, both of our target clients, because the members of our target audience approach us from two very different perspectives. Some of our prospective clients see us as a cut-rate “budget” law firm. Others […]

Our Law Firm’s Favorite Work-From-Home Gear

Cartoon of Jeremy at his work-from-home desk. Updated November 8, 2022. While JPG Legal has always had some kind of commercial space, it’s never been simply a 9-to-5 job for me, so my home setup has always been about as important as my commercial space setup. I’ve managed our law firm from four different home offices including a basement apartment, a group house, and a cramped shoebox in the Lower East Side of Manhattan.  I still walk to JPG Legal’s oversized loft […]

Recession Business Good, Sticky Business Better

Fridge with JPG Legal magnet sticking to it because it's a sticky recession business, while competitor magnets are falling off.

The last few months have confirmed something that I’ve thought for years, but could never be totally sure of until now: JPG Legal is a recession business. We’re the budget brand that people buy at the supermarket when their preferred brand starts to seem extravagant. More and more small and mid-sized businesses are digging deeper for savings and ditching their conventional attorneys for our lower fees and transparent pricing. Last year my goal was to […]

Our March 2020 Weekly Revenue Numbers Show When Businesses Started Freaking out Around the World

Coronavirus molecule cartoon where the nucleus is a big dollar sign. Illustration by me. It’s a metaphor! It’s been about five or six weeks since the COVID-19 pandemic suddenly started having a large impact on businesses in the U.S. and the rest of the world. JPG Legal’s clientele is about 50% U.S.-based and 50% international, representing virtually every industry, so our revenue serves as a sort of microcosm of the global economy. Our monthly gross revenue for March ended up at $123,538, down from February’s record […]

March 2020 Update on JPG Legal

Screenshot of a JPG Legal display ad running over a New York Times article about coronavirus pandemic. JPG Legal ads pop up every time I look at coronavirus updates in The New York Times. Does this make us ambulance chasers? Things are good, but also weird here at JPG Legal. We’re busier than we’ve ever been, by far, and we have two new attorneys starting here soon, but they’re not starting until early and mid-April, respectively. What makes this weird is that I’m not sure if the new attorneys will even be […]

Why We Raised Some of Our Fees

Office cat Kiké lounging at the office. Things are going well here at JPG Legal, objectively. We will close out the year at about $1,000,000 in gross revenue, up from $709,000 in 2018 and $227,000 in 2017. Originally just my solo practice until September 2018, JPG Legal is now a team of four that includes me, two associate attorneys, and one paralegal. The firm that started in my basement apartment in Washington, DC now has its own beautiful 1400 square foot loft […]
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