About the Jewish Lawyer
Jeremy Green Eche is a branding attorney and the founder of JPG Legal and Communer, a marketplace for registered trademarks. He is the attorney of record for over 3,000 U.S. trademark registrations. In 2019, JPG Legal was ranked the #16 law firm in the United States by number of federal trademark applications filed. Eche graduated from Northwestern University School of Law on a full scholarship. Thomson Reuters selected him as a Super Lawyers Rising Star in Intellectual Property for 2021-2023.
Eche has been profiled on USA Today, CNBC, CNN Money, NPR's Morning Edition, WIRED, MSNBC, Forbes, the New York Daily News, HLN, CNN Politics, DCist, ABA Journal, Vox.com, CNET, Mic.com, NBC News, Refinery29, the Globe and Mail, and several other news sources. Before becoming a trademark attorney, he was known for owning ClintonKaine.com and hosting his comics there during the 2016 election, before selling the domain.
Eche is based in Brooklyn in New York City. He formerly served as in-house General Counsel for Teamsters Local 922 in Washington, DC. Eche is married to Stephanie Eche, an artist and creative consultant who co-founded Communer with him. He has moderate Tourette syndrome.
You can contact him at info@jpglegal.com.
How Early Should You Form Your LLC?
Informal Beginnings
When people ask me how long I’ve been running JPG Legal, it’s hard to decide what to say. My first client hired me for trademark work in the summer of 2015, back when I was just Jeremy Peter Green. As I started picking up more clients, I put up a website in mid-2016, filed a trademark application, and registered “JPG Legal” as a DBA (Doing-Business-As, similar to a trade name or fictitious name in other states).
Falling Into Formation
Regardless, after I had a couple of big months and I quit my day job, I finally formed an LLC in July of 2017. I had formed LLCs for several clients at that point, so it seemed appropriate to do so for myself. DC actually wouldn’t let me form an LLC named JPG Legal because the name was already taken by my DBA. Bizarrely, I had to formally dissolve my DBA in person at the DC business agency office, then form my LLC online as soon as I received notice in the mail that my DBA had been dissolved. So I actually had a period of a few days where I was, arguably, illegally presenting myself as JPG Legal!Why I Should Have Formed the LLC Earlier
Liability didn’t turn out to be relevant at all. But I still wish I had incorporated earlier. In mid-2018, around a year after I formed the LLC, I decided to look into small business loans. I figured that with my six-figure revenue, I had a decent chance of getting a solid offer. I set up an appointment with Capital One, with whom I maintained my checking account and my main business credit card. Once I got there, the bank representative asked me how long I had been running the business. I said, “Well, I technically formed my LLC about a year ago, but I’ve been in business for about three years.”The Loan Wanderer
Unfortunately, they didn’t actually care how long I had been doing business — they only cared about how old my LLC was. They had a strict, unbending requirement that the business entity be at least two years old. Anything less than that and they wouldn’t even start the application process with you, no matter how much revenue you’d earned and how long you’d been doing business without an entity. I found that most other banks had the same requirement, so I gave up on getting a loan at that point.For that reason alone — a loan — I wish I had formed my LLC earlier. It’s still possible to get a small business loan with favorable terms if your entity is less than two years old, but your options are limited.
JPG Legal has three full-time employees including myself and brought in over $700,000 in revenue last year, but because of an arbitrary requirement on the part of many banks, a lot of doors will open for us simply because our LLC will be two years old in two weeks.
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Related Posts:
Forbes Names JPG Legal a Top Trademark Filing Service
Scalable Vs. Non-Scalable Business: A Comparison
USPTO ID.me Verification for Trademark Filings: What Is This?
Trademark Renewal Timeline: How Often Do You Have To Renew?
Client Spotlight: Juhn Hits 500 Million Streams for One Song
Software Trademark Guide: Classes and Specimens
Legal Mistakes Every Startup Company Should Avoid Making
An Affordable Trademark Attorney
Leveraging Social Media To Elevate Your Business Strategy
How To Attract More Customers to Your Business
Protecting Your Business 101: Lawsuits, Cybercrimes, and More
How To Reinvent and Reinvigorate Your Hiring Strategy
What a Startup Needs To Be Successful
Valuing a Trademark: How Much Is A Trademark Worth?
How to Come up with a Brand Name: A Lawyer’s Advice
Amazon Brand Registry Now Accepts Pending Trademark Applications
Our Law Firm’s Favorite Work-From-Home Gear
Recession Business Good, Sticky Business Better
Our March 2020 Weekly Revenue Numbers Show When Businesses Started Freaking out Around the World
March 2020 Update on JPG Legal
Trademarking a Band or Musician Name: Goods/Services IDs
Can Flavor Flav Sue The Sanders Campaign For Promoting a “Public Enemy” Performance?
New York’s New Broker Fee Rule: Can You Get Your Broker Fee Back?
Why We Raised Some of Our Fees
The New USPTO Rule: What Do Foreign Trademark Applicants Need to Do With Their Existing Trademarks?
Amazon’s Project Zero Means Getting a Trademark Is Now More Important Than Ever
JPG Legal Update: New Attorney, New Space in Dumbo
JPG Legal Is Hiring Its First Associate Attorney
Mid-2018 Update on JPG Legal’s Growth
MoMA v. MoMaCha: a Trademark Attorney’s Perspective
MarkHound and the Move to Manhattan
The Evolution of JPG Legal as a Website and as a Law Firm
The Future of the Trademark Business Model
Trademark Websites Are Lying About the Amazon Brand Registry
Should I Trademark My Amazon Brand?
Are Negligence and Recklessness the Same Thing?
Can a Restraining Order Affect Your Security Clearance?
Can Filing a Restraining Order Against Somebody Affect Your Security Clearance?
Why Are Dead Presidents the Only Dead People with Trademark Protections?