Ask a Jewish Lawyer®

Branding and business strategy from a trademark attorney and founder.

Join 4,500+ subscribers who get free branding and growth advice from Jeremy Eche.

About the Jewish Lawyer

Self-portrait of Jeremy in his home office.


Jeremy Green Eche is a branding attorney and the founder of JPG Legal and Communer, a marketplace for registered trademarks. He is the attorney of record for over 4,000 U.S. trademark registrations. In 2019, JPG Legal was ranked the #16 law firm in the United States by number of federal trademark applications filed. Eche graduated from Northwestern University School of Law on a full scholarship. Thomson Reuters selected him as a Super Lawyers Rising Star in Intellectual Property for 2021-2023.


Eche has been profiled on USA Today, CNBC, CNN Money, NPR's Morning Edition, WIRED, MSNBC, Forbes, the New York Daily News, HLN, CNN Politics, DCist, ABA Journal,, CNET,, NBC News, Refinery29, the Globe and Mail, and several other news sources. Before becoming a trademark attorney, he was known for owning and hosting his comics there during the 2016 election, before selling the domain.


Jeremy's Instagram

Jeremy's Twitter


Eche is based in Brooklyn in New York City. He formerly served as in-house General Counsel for Teamsters Local 922 in Washington, DC. Eche is married to Stephanie Eche, an artist and creative consultant who co-founded Communer with him. He has moderate Tourette syndrome.


You can contact him at

March 2020 Update on JPG Legal

JPG Legal ads pop up every time I look at coronavirus updates in The New York Times. Does this make us ambulance chasers?

Things are good, but also weird here at JPG Legal. We’re busier than we’ve ever been, by far, and we have two new attorneys starting here soon, but they’re not starting until early and mid-April, respectively.

What makes this weird is that I’m not sure if the new attorneys will even be able to come to the office to get oriented if the novel coronavirus (COVID-19) situation continues to get worse here in New York City. I hesitate even to write about the virus because whatever I write will likely seem like old news in as little as two or three days.

I woke up on Monday, March 9 (two days ago) and noticed that the tone of the news had changed drastically over the weekend regarding coronavirus. Later that day I picked up a few USB headsets and gave the team the option to work from home every day until further notice. I’m still coming in every day because I live within walking distance, but everybody else takes the subway to get here, so it seems best to let them stay put.

Our norm was already to have people come in only three days a week anyway, and we give everybody powerful Macbook Pros, so the transition to full-remote is so minor that I really had no excuse for making people come in. As you can see in the tweet below, my mom is proud of me for letting everybody work from home!

I’m also supposed to fly with my fiancée to Mexico City a week from today to make arrangements for the wedding we’re planning to have there in February 2020, but we have no idea whether things will escalate enough in the next week to make flying there a bad idea, if not impossible. This is, of course, a relatively minor issue and we both feel very lucky that this is more or less the extent of our worries. It seems like in a week or two, the U.S. will get as bad as Italy is now, and then worse.

This post was not supposed to be about COVID-19; it was supposed to be an update on our revenue last year and the past few months. We finished last year at about $1.1 million in revenue, and February 2020 was our best month ever so far at about $143,500, roughly $20,000 more than our previous best month ever. March is somehow on track to be even better than February. I’ll probably do a post in the near future with some numbers and graphics.

So far, our business doesn’t seem to have been hurt by the pandemic. At this point, even though it may not be a good idea to say it in front of potential clients, we’re a bit understaffed here and I wish the new attorneys could start sooner. I’m working all the time and my backlog just seems to get bigger every weekday, meaning I have to spend all weekend catching up. I don’t really like passing extra work onto the people working for me because I don’t believe people should have to work more than 40 hours a week for a company they don’t own. Hopefully things will be better in a few weeks though.

Click Here to Learn
More About Our
Trademark Registration Packages.


Follow Jeremy on Twitter.


2 comments on March 2020 Update on JPG Legal

  1. I’m enjoying your blog posts as I consider the right time to file my new LLC’s trademark. Nice personal touch, educational, and brevity makes for an easy read.

  2. Alex, it makes me so happy to hear that! I’ve been pleasantly surprised over the past year or two to hear how potential and existing clients appreciate these updates on our firm. Thank you!

Comments are closed.

Related Posts: