Trademark Websites Are Lying About the Amazon Brand Registry
How long does it take to get on Amazon’s Brand Registry?
Disclaimer: This post arguably constitutes legal advice and in a way I am your lawyer now. At the end of this post, I will no longer be your lawyer, unless I already was before.
December 2020 Update: Amazon seems to have changed its policy on trademarks. Many clients of mine have been getting Brand Registry access only a few weeks after filing US trademark applications with us. Amazon has also slightly changed its wording on its US Brand Registry Requirements page to indicate that pending US trademark applications are acceptable. See my recent post about the new Brand Registry requirements.
It takes at least eight months from the time you file a U.S. trademark application to get on the Amazon Brand Registry. Apparently other online trademark services are telling people things such as, “As far as we know, Amazon will accept proof that you’ve filed your application”, at least according to some clients of mine.
This is wrong. Amazon updated their trademark rules a few months ago. If you want to protect your brand from infringers on Amazon by being on Amazon’s Brand Registry, you need a fully registered trademark.
Again, this will take at least eight months from the time you file the application. Anyone telling you otherwise is either being dishonest or, at best, willfully ignorant.
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