Ask a Jewish Lawyer^®

Branding and business strategy from a trademark attorney and founder.

About the Jewish Lawyer

Jeremy Peter Green Eche is a branding attorney and the founder of JPG Legal and Communer, a marketplace for registered trademarks. He is the attorney of record for over 3,000 U.S. trademark registrations. In 2019, JPG Legal was ranked the #16 law firm in the United States by number of federal trademark applications filed. Eche graduated from Northwestern University School of Law on a full scholarship. Thomson Reuters selected him as a Super Lawyers Rising Star in Intellectual Property for 2021.

Eche has been profiled on USA Today, CNBC, CNN Money, NPR's Morning Edition, WIRED, MSNBC, Forbes, the New York Daily News, HLN, CNN Politics, DCist, ABA Journal, Vox.com, CNET, Mic.com, NBC News, Refinery29, the Globe and Mail, and several other news sources. Before becoming a trademark attorney, he was known for owning ClintonKaine.com and hosting his comics there during the 2016 election, before selling the domain.

Jeremy's Instagram

Jeremy's Twitter

Eche is based in Brooklyn in New York City. He formerly served as in-house General Counsel for Teamsters Local 922 in Washington, DC. Eche is married to Stephanie Eche, an artist and creative consultant who co-founded Communer with him. He has moderate Tourette syndrome.

You can contact him at info@jpglegal.com.

Start Your Trademark Now

Trademark Websites Are Lying About the Amazon Brand Registry

Posted on June 30, 2017

By Jeremy Green Eche

How long does it take to get on Amazon’s Brand Registry?

Disclaimer: This post arguably constitutes legal advice and in a way I am your lawyer now. At the end of this post, I will no longer be your lawyer, unless I already was before.

December 2020 Update: Amazon seems to have changed its policy on trademarks. Many clients of mine have been getting Brand Registry access only a few weeks after filing US trademark applications with us. Amazon has also slightly changed its wording on its US Brand Registry Requirements page to indicate that pending US trademark applications are acceptable. See my recent post about the new Brand Registry requirements.

It takes at least eight months from the time you file a U.S. trademark application to get on the Amazon Brand Registry. Apparently other online trademark services are telling people things such as, “As far as we know, Amazon will accept proof that you’ve filed your application”, at least according to some clients of mine.

This is wrong. Amazon updated their trademark rules a few months ago. If you want to protect your brand from infringers on Amazon by being on Amazon’s Brand Registry, you need a fully registered trademark.

Again, this will take at least eight months from the time you file the application. Anyone telling you otherwise is either being dishonest or, at best, willfully ignorant.