Amazon Selling and Ecommerce Archives - JPG Legal

Ask a Jewish Lawyer®

My business is growing really fast and I want to tell you what I've learned.

Subscribe to receive free branding and growth advice for small businesses.
 

Category: Amazon Selling and Ecommerce

Posts about Ecommerce, including Amazon and other platforms.

Confirmed: Amazon Brand Registry Now Accepts Pending Trademark Applications in Most Markets

"Trademarkz" parody of Amazon logo

For those who aren’t familiar, Amazon Brand Registry is a program offered to Amazon sellers that gives them access to many enhanced branding tools to help them better connect with potential customers and differentiate themselves from competitors. Perhaps most importantly, it allows Amazon sellers to remove listings that infringe on their trademark rights, including counterfeiters, “listing hijackers,” and sellers in the same industry whose brand names are simply too similar to that of the trademark […]

Our Law Firm’s Favorite Work-From-Home Gear

Cartoon of Jeremy at his work-from-home desk. While JPG Legal has always had some kind of commercial space, it’s never been simply a 9-to-5 job for me, so my home setup has always been about as important as my commercial space setup. I’ve managed our law firm from four different home offices including a basement apartment, a group house, and a cramped shoebox in the Lower East Side of Manhattan.  I still walk to JPG Legal’s oversized loft office in DUMBO, Brooklyn […]

Amazon’s Project Zero Means Getting a Trademark Is Now More Important Than Ever

Amazon announced a new program yesterday ambitiously named Project Zero, with the stated goal of “empower[ing] brands to help drive counterfeits to zero.” Counterfeiters and Listing Hijackers Counterfeit products and the associated act of “listing hijacking” — where a counterfeiter lists what they claim to be the owner’s product for a lower price so the counterfeiter shows up as the default seller on the owner’s own product listing — have been a major issue for […]

Trademark Websites Are Lying About the Amazon Brand Registry

How long does it take to get on Amazon’s Brand Registry? Disclaimer: This post arguably constitutes legal advice and in a way I am your lawyer now. At the end of this post, I will no longer be your lawyer, unless I already was before. December 2020 Update: Amazon seems to have changed its policy on trademarks. Many clients of mine have been getting Brand Registry access only a few weeks after filing US trademark […]

Should I Trademark My Amazon Brand?

What is the Amazon Brand Registry? Disclaimer: This post arguably constitutes legal advice and in a way I am your lawyer now. At the end of this post, I will no longer be your lawyer, unless I already was before.   Amazon has recently changed its standards for becoming a member of their Brand Registry, which is the main resource Amazon sellers have for stopping people who counterfeit and infringe on their brands. In part […]