For those who aren’t familiar, Amazon Brand Registry is a program offered to Amazon sellers that gives them access to many enhanced branding tools to help them better connect with potential customers and differentiate themselves from competitors. Perhaps most importantly, it allows Amazon sellers to remove listings that infringe on their trademark rights, including counterfeiters, “listing hijackers,” and sellers in the same industry whose brand names are simply too similar to that of the trademark […]
Category: Amazon Selling and Ecommerce
Posts about Ecommerce, including Amazon and other platforms.
Amazon announced a new program yesterday ambitiously named Project Zero, with the stated goal of “empower[ing] brands to help drive counterfeits to zero.” Counterfeiters and Listing Hijackers Counterfeit products and the associated act of “listing hijacking” — where a counterfeiter lists what they claim to be the owner’s product for a lower price so the counterfeiter shows up as the default seller on the owner’s own product listing — have been a major issue for […]
How long does it take to get on Amazon’s Brand Registry? Disclaimer: This post arguably constitutes legal advice and in a way I am your lawyer now. At the end of this post, I will no longer be your lawyer, unless I already was before. December 2020 Update: Amazon seems to have changed its policy on trademarks. Many clients of mine have been getting Brand Registry access only a few weeks after filing US trademark […]
What is the Amazon Brand Registry? Disclaimer: This post arguably constitutes legal advice and in a way I am your lawyer now. At the end of this post, I will no longer be your lawyer, unless I already was before. Amazon has recently changed its standards for becoming a member of their Brand Registry, which is the main resource Amazon sellers have for stopping people who counterfeit and infringe on their brands. In part […]