August 2021 | JPG Legal

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Month: August 2021

Valuing a Trademark: How Much Is A Trademark Worth?

Illustration of desk with coffee mug, tablet PC, lamp, and framed trademark certificate. Signed by artist Jeremy Eche.

Updated January 9, 2023 When appraising a business, the valuation is typically based on revenue, profit, and assets. The calculations can be similar if you’re appraising a popular trademark that generates high revenue. Generally, the revenue of that brand will travel with sale of the trademark. But for the owner of a little-known or dormant trademark, a totally different process is required to figure out how much your trademark is worth. With an “unused” trademark, […]