As an affordable trademark attorney, I occupy a strange niche. JPG Legal has just hit $5 million in total revenue since I launched the firm online in mid-2017. In that time, I’ve developed a clear picture of our target client. Or rather, both of our target clients, because the members of our target audience approach us from two very different perspectives. Some of our prospective clients see us as a cut-rate “budget” law firm. Others […]
Today’s consumers have come to expect a personalized experience from brands they follow on Facebook, Twitter, and Instagram. As a business, you must be able to engage with your customers using these channels to compete in the digital age.
Whether customers interact with your brand online or in-person — or a combination of both — tracking traffic helps you understand consumer activity. When you track your consumers, you’ll develop a better understanding of the products and services they seek. Using this information, paired with a few fresh tactics like updates and optimization, can work to help attract more customers.
Most business owners are worried about cash flow and sales. After all, regardless of your industry, the main goal is to earn profits. However, protecting those profits is also essential. Legal issues, cybercrimes, and other problems can wreak havoc on a small business. It is vital to adopt practices that protect your business. Failure to have the proper protections in place can lead to a wide range of legal and security problems. Even companies that […]
How To Reinvent and Reinvigorate Your Hiring Strategy To find and retain the right people for your company, you’ll need a hiring strategy — a plan that helps you consistently fill job openings with qualified hires. Your hiring strategy should inform every stage of a potential employee’s onboarding process, from their first interview to a formal offer. With the right hiring strategy, you can minimize turnover and place employees into company roles where they thrive. […]
Only 50% of companies with employees survive beyond the first five years. Though these numbers may appear intimidating, you can work to overcome them. The most successful businesses put a premium on talent, customer focus, strategy, and networking while maintaining core beliefs and practices. Furthermore, it’s vital to discern what legal mistakes every startup company should avoid making. When first establishing your startup, there are several key steps you’ll need to take to help ensure […]
