JPG Legal

About Us

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About JPG Legal


JPG Legal is a law firm specializing in U.S. trademark conflict-checking and registration. We’re the law firm of record for over 3,000 successful U.S. trademark registrations. Our affordable, flat-fee packages can be purchased online by clients based anywhere in the world.


We’ve helped over 3,000 U.S. trademark applications successfully reach registration. In 2019, we were ranked the #16 law firm in the United States by number of federal trademark applications filed.


JPG Legal and its attorneys have been profiled on USA Today, CNBC, CNN Money, NPR’s Morning Edition, WIRED, MSNBC, Forbes, the New York Daily News, HLN, The Hollywood Reporter, CNN Politics, DCist,, CNET,, NBC News, Refinery29, the Globe and Mail, and several other news sources.


Our Team


Jeremy with his wife and toddler.

Jeremy Peter Green Eche

Founder and Managing Attorney

Jeremy Eche is an attorney based in New York City and licensed in New York and Washington, D.C. who primarily works for entrepreneurs, startups, and mid-sized businesses. Eche earned his J.D. from Northwestern University School of Law on a full tuition scholarship. Thomson Reuters selected him as a Super Lawyers Rising Star in Intellectual Property for 2021, 2022, and 2023.


Eche enjoys drawing and inking comics. Before becoming a trademark attorney, he was known for buying in 2011 and hosting his cartoons there in 2016. For this he appeared on every major cable news station as well as dozens of major news sources, before announcing his sale of the domain name on NPR’s Morning Edition.

Eche is a member of the National Lawyers Guild, the South Brooklyn Branch of NYC DSA, and the LGBT Bar Association of New York. He formerly served as General Counsel of Teamsters Local 922. He lives in Brooklyn, New York with his wife, Stephanie Eche, an artist and creative consultant, their baby daughter Manuela, and their cats Quíque and Bibi. Eche is a native English speaker who is conversational in Spanish. He is also a licensed New York real estate broker. Eche has moderate Tourette syndrome.

Alejandro Palma photograph.

Alejandro Palma

Associate Attorney

Alejandro Palma received his J.D. from the Cardozo School of Law in New York City on a full tuition scholarship, focusing his studies on intellectual property law. Palma is also an accomplished songwriter, music producer, and multi-instrumentalist who makes music in a variety of genres and has won numerous songwriting competitions. See more about his music here. He works at JPG Legal as an Associate Attorney, helping clients with all sorts of trademark issues. He is a member of the New York Bar and a native speaker of Spanish and English.


Mike A. Ortega

Associate Attorney

Mike A. Ortega received his J.D. at Rutgers School of Law, where he received Goldman Sachs and Hudson County Bar Foundation scholarships. At Rutgers Law he was Technology Editor for the Rutgers Business Law Review, Vice President of the Association of Latin American Law Students, a Moot Court Board Member, and a Nathan Baker Mock Trial 2013 and 2014 Semifinalist. During his time there, he participated in the USPTO’s Clinical Program at Rutgers’ intellectual property law clinic, interned at the United States District Court for the District of New Jersey, was selected to represent his law school regionally for National Trial Competition, and wrote a note on the DMCA’s Safe Harbor provisions that was published in the Rutgers Business Law Review. 

After law school, Ortega worked at the Hudson County Law Department before moving to Interbrand, a global branding firm, where for several years he advised clients and in-house creative consultants on various trademark matters. His responsibilities included performing conflict searches, providing guidance on proposed marks, and delivering in-house presentations on trademark law topics. In his free time, he enjoys cooking, attending concerts, and exercising. Ortega graduated cum laude from Rutgers University where he double majored in Linguistics and Italian. He is a native speaker of English and Spanish and an advanced speaker of Italian.


To learn more about our trademark services, head to our trademark page. If you have questions, please email us at or call us at (917) 268-7054.



Republic Restoratives

Rodham Rye People Screenshot

Republic Restoratives, a D.C.-based, woman-owned distillery, wanted to dedicate a whiskey to the women who inspired them. The United States Patent and Trademark Office, however, disagreed with their vision and rejected their trademark application for being “named after a living person.”

Hillary is presented with Rodham Rye on MSNBC
Kara Swisher presents Rodham Rye to Hillary Clinton live on MSNBC.

Fortunately, Jeremy Peter Green was their trademark attorney. He quickly drafted and filed an Office Action Response, citing various precedents and statutes, and the rejection was overturned. Now Rodham Rye is being sold in a multitude of stores around the East Coast.

Rodham Rye People Screenshot

Menu photo by Markus Spiske.


Jeremy Peter
Green Eche

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157 13th Street, Suite 111
Brooklyn, NY 11215
(917) 268-7054