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Category: Client Spotlights

Posts about our clients.

Client Spotlight: Argentina’s Football Trademarks for the World Cup

Messi In Albiceleste Trademark Colors

Lionel Messi in his trademark Albiceleste colors. Our client, the Argentine Football Association, is known as “Albiceleste” in the soccer world. Photo courtesy of Messi.com. The 2026 World Cup is being held across North America this year, co-hosted by the United States, Mexico, and Canada, with most of the matches and the final taking place here in the U.S. The reigning champions, Argentina’s national team, hired us to make sure their brand was protected here […]

Trademarked Fruit Names: Sweet Sugar Mango’s Success

Trademarked Fruit: Goldenberry Farms Sweet Sugar Mango

A few clients have asked me: Can you trademark a fruit? Not the name of the company selling the fruit, but the fruit itself?  Yes, you can. One of my clients recently trademarked their fruit name, getting recognition for this feat from The New York Times earlier this year. Goldenberry Farms’ “Sweet Sugar Mango” Trademark Grabs U.S. Spotlight in The New York Times Mangoes, with their lush flavors and vibrant colors, have been a beloved […]