General advice about running or growing businesses and brands.
Today I’m going to criticize a few bad brand names that exemplify mistakes I see many business owners make when naming their brands. This is not a post about the worst brand names. Nor is it about brand names that are so bad they draw attention to themselves. I’m simply going to talk about some very normal bad brand names that most people might not even realize are bad. I want this post to be […]
Why JPG Legal is Stagnant and Communer is Growing I have two companies, Communer and JPG Legal, with thoroughly different business models. The first, JPG Legal, is a law firm, which is a kind of professional or personal service company. Though we don’t bill by the hour like other law firms, our clients still pay for the time and effort of qualified employees. Because we’re a personal service company, our business is not scalable. In […]
It can be easy to overlook legal matters that seem unnecessary while developing your business. More importantly, hiring lawyers and filing paperwork may seem like a financial luxury you can’t yet afford. However, avoiding legal matters could lead to issues with compliance, contracts, or stolen intellectual property down the road. Not hiring lawyers because of financial concerns is one of the most common legal mistakes that startup founders make. In addition, some business owners also […]
Today’s consumers have come to expect a personalized experience from brands they follow on Facebook, Twitter, and Instagram. As a business, you must be able to engage with your customers using these channels to compete in the digital age.
Whether customers interact with your brand online or in-person — or a combination of both — tracking traffic helps you understand consumer activity. When you track your consumers, you’ll develop a better understanding of the products and services they seek. Using this information, paired with a few fresh tactics like updates and optimization, can work to help attract more customers.
Most business owners are worried about cash flow and sales. After all, regardless of your industry, the main goal is to earn profits. However, protecting those profits is also essential. Legal issues, cybercrimes, and other problems can wreak havoc on a small business. It is vital to adopt practices that protect your business. Failure to have the proper protections in place can lead to a wide range of legal and security problems. Even companies that […]
How To Reinvent and Reinvigorate Your Hiring Strategy To find and retain the right people for your company, you’ll need a hiring strategy — a plan that helps you consistently fill job openings with qualified hires. Your hiring strategy should inform every stage of a potential employee’s onboarding process, from their first interview to a formal offer. With the right hiring strategy, you can minimize turnover and place employees into company roles where they thrive. […]
Only 50% of companies with employees survive beyond the first five years. Though these numbers may appear intimidating, you can work to overcome them. The most successful businesses put a premium on talent, customer focus, strategy, and networking while maintaining core beliefs and practices. Furthermore, it’s vital to discern what legal mistakes every startup company should avoid making. When first establishing your startup, there are several key steps you’ll need to take to help ensure […]
