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Category: Business Advice and Branding Advice

General advice about running or growing businesses and brands.

Legal Mistakes Every Startup Company Should Avoid Making

The hands and arms of three businesspeople are visible over a wooden table. They are pointing at dense text on a piece of paper.

It can be easy to overlook legal matters that seem unnecessary while developing your business. More importantly, hiring lawyers and filing paperwork may seem like a financial luxury you can’t yet afford. However, avoiding legal matters could lead to issues with compliance, contracts, or stolen intellectual property down the road.  Not hiring lawyers because of financial concerns is one of the most common legal mistakes that startup founders make. In addition, some business owners also […]

How To Attract More Customers to Your Business

A store owner standing in front of their shop. Dark colored bottles are visible through the window, each with a ribbon and a cork on top. Whether customers interact with your brand online or in-person — or a combination of both — tracking traffic helps you understand consumer activity. When you track your consumers, you’ll develop a better understanding of the products and services they seek. Using this information, paired with a few fresh tactics like updates and optimization, can work to help attract more customers.  

Protecting Your Business 101: Lawsuits, Cybercrimes, and More

A person in business casual clothing sitting in front of five monitors with various data displayed on them. The lighting in the room is low and there is a small glass of water on the desk in front of the person.

Most business owners are worried about cash flow and sales. After all, regardless of your industry, the main goal is to earn profits.  However, protecting those profits is also essential. Legal issues, cybercrimes, and other problems can wreak havoc on a small business. It is vital to adopt practices that protect your business.  Failure to have the proper protections in place can lead to a wide range of legal and security problems. Even companies that […]

How To Reinvent and Reinvigorate Your Hiring Strategy

A sign that says “We Are Hiring” in white chalk on a black background. The sign is sitting on a wooden table with a cup of tea, a calculator, white chalk, and the edge of a newspaper.

How To Reinvent and Reinvigorate Your Hiring Strategy To find and retain the right people for your company, you’ll need a hiring strategy — a plan that helps you consistently fill job openings with qualified hires. Your hiring strategy should inform every stage of a potential employee’s onboarding process, from their first interview to a formal offer. With the right hiring strategy, you can minimize turnover and place employees into company roles where they thrive. […]

What a Startup Needs To Be Successful

People in multi-colored clothing sitting around a wooden table. On top of a table, there are coffee mugs, a tablet, a small leafy green plant, and a white poster with the words “Start Up” on it.

Only 50% of companies with employees survive beyond the first five years. Though these numbers may appear intimidating, you can work to overcome them. The most successful businesses put a premium on talent, customer focus, strategy, and networking while maintaining core beliefs and practices. Furthermore, it’s vital to discern what legal mistakes every startup company should avoid making. When first establishing your startup, there are several key steps you’ll need to take to help ensure […]

Valuing a Trademark: How Much Is A Trademark Worth?

Illustration of desk with coffee mug, tablet PC, lamp, and framed trademark certificate. Signed by artist Jeremy Eche.

When appraising a business, the valuation is typically based on revenue, profit, and assets. The calculations can be similar if you’re appraising a popular trademark that generates high revenue. Generally, the revenue of that brand will travel with sale of the trademark. But for the owner of a little-known or dormant trademark, a totally different process is required to figure out how much your trademark is worth. With an “unused” trademark, revenue is not a […]

How to Come up with a Brand Name: A Lawyer’s Advice

Green R with purple circle around it, signed by Jeremy Eche You may not be surprised that clients frequently ask me how to come up with a brand name that they can successfully register as a trademark. Sometimes they ask after we give them a negative legal opinion about the name they wanted to register. Other times they ask after they get a major refusal from the USPTO and have to think of a new name. Over the years, I’ve refined and augmented my answer to […]
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