Business Advice and Branding Advice Archives - JPG Legal

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Category: Business Advice and Branding Advice

General advice about running or growing businesses and brands.

Our Law Firm’s Favorite Work-From-Home Gear

Cartoon of Jeremy at his work-from-home desk. While JPG Legal has always had some kind of commercial space, it’s never been simply a 9-to-5 job for me, so my home setup has always been about as important as my commercial space setup. I’ve managed our law firm from four different home offices including a basement apartment, a group house, and a cramped shoebox in the Lower East Side of Manhattan.  I still walk to JPG Legal’s oversized loft office in DUMBO, Brooklyn […]

Recession Business Good, Sticky Business Better

The last few months have confirmed something that I’ve thought for years, but could never be totally sure of until now: JPG Legal is a recession business. We’re the budget brand that people buy at the supermarket when their preferred brand starts to seem extravagant. More and more small and mid-sized businesses are digging deeper for savings and ditching their conventional attorneys for our lower fees and transparent pricing. Last year my goal was to […]

Our March 2020 Weekly Revenue Numbers Show When Businesses Started Freaking out Around the World

Illustration by me. It’s a metaphor! It’s been about five or six weeks since the COVID-19 pandemic suddenly started having a large impact on businesses in the U.S. and the rest of the world. JPG Legal’s clientele is about 50% U.S.-based and 50% international, representing virtually every industry, so our revenue serves as a sort of microcosm of the global economy. Our monthly gross revenue for March ended up at $123,538, down from February’s record […]

How Early Should You Form Your LLC?

Informal Beginnings When people ask me how long I’ve been running JPG Legal, it’s hard to decide what to say. My first client hired me for trademark work in the summer of 2015, back when I was just Jeremy Peter Green. As I started picking up more clients, I put up a website in mid-2016, filed a trademark application, and registered “JPG Legal” as a DBA (Doing-Business-As, similar to a trade name or fictitious name […]

Should I Trademark My Amazon Brand?

What is the Amazon Brand Registry? Disclaimer: This post arguably constitutes legal advice and in a way I am your lawyer now. At the end of this post, I will no longer be your lawyer, unless I already was before.   Amazon has recently changed its standards for becoming a member of their Brand Registry, which is the main resource Amazon sellers have for stopping people who counterfeit and infringe on their brands. In part […]