Valuing a Trademark: How Much Is A Trademark Worth?
Updated September 4, 2024 When appraising a business, the valuation is typically based on revenue, profit, and assets. The calculations can be similar if you’re appraising a popular trademark that generates high revenue. Generally, the revenue of that brand will travel with sale of the trademark. But for the owner of a little-known or dormant trademark, a totally different process is required to figure out how much your trademark is worth. With an “unused” trademark, […]
You may not be surprised that clients frequently ask me how to come up with a brand name that they can successfully register as a trademark. Sometimes they ask after we give them a negative legal opinion about the name they wanted to register. Other times they ask after they get a major refusal from the USPTO and have to think of a new name. Over the years, I’ve refined and augmented my answer to […]
Updated November 8, 2022. While JPG Legal has always had some kind of commercial space, it’s never been simply a 9-to-5 job for me, so my home setup has always been about as important as my commercial space setup. I’ve managed our law firm from four different home offices including a basement apartment, a group house, and a cramped shoebox in the Lower East Side of Manhattan. I still walk to JPG Legal’s oversized loft […]
Illustration by me. It’s a metaphor! It’s been about five or six weeks since the COVID-19 pandemic suddenly started having a large impact on businesses in the U.S. and the rest of the world. JPG Legal’s clientele is about 50% U.S.-based and 50% international, representing virtually every industry, so our revenue serves as a sort of microcosm of the global economy. Our monthly gross revenue for March ended up at $123,538, down from February’s record […]
