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About the Jewish Lawyer

Self-portrait of Jeremy in his home office.

 

Jeremy Green Eche is a branding attorney and the founder of JPG Legal and Communer, a marketplace for registered trademarks. He is the attorney of record for over 5,000 U.S. trademark registrations. In 2019, JPG Legal was ranked the #16 law firm in the United States by number of federal trademark applications filed. Eche graduated from Northwestern University School of Law on a full scholarship. Thomson Reuters selected him as a Super Lawyers Rising Star in Intellectual Property for 2021-2025.

 

Eche has been featured on Business Insider, USA Today, CNBC, CNN Money, NPR's Morning Edition, WIRED, MSNBC, Fox News, Forbes, the New York Daily News, HLN, The Hollywood Reporter, CNN Politics, DCist, ABA Journal, Vox.com, CNET, Mic.com, NBC News, Refinery29, the Globe and Mail, and several other news sources.

 

Jeremy writes a branding and growth blog called Ask a Jewish Lawyer®, and a mailing list on the same topic with over 5,000 subscribers. Before becoming a trademark attorney, he was known for owning ClintonKaine.com and hosting his comics there during the 2016 election, before selling the domain for $15,000. Then he bought HarrisWalz.com in 2020, "brat-ified" it, and sold it on Communer in 2024, also for $15,000.

 

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Eche is based in Brooklyn in New York City. He formerly served as in-house General Counsel for Teamsters Local 922 in Washington, DC. Eche is married to Stephanie Eche, an artist and creative consultant. He has moderate Tourette syndrome.

 

You can contact him at info@jpglegal.com.

The 2025 USPTO Trademark Fee Increase: When Is It Happening?


Updated November 15 2024.

Cartoon clock that resembles the ® symbol with the clock hands being extensions of a capital letter R. Signed by Jeremy Eche.

The USPTO is planning to increase most trademark filing fees in Fiscal Year 2025 (which has already started). While this newsletter’s headline might seem like a clickbait-y rhetorical question, and it partially is, I also really want to know when exactly the USPTO will raise its filing fees.

November 15 2024 update: According to a new USPTO notice, the changes are scheduled to take effect on January 18, 2025.

The most important changes to note are a $100-per-class increase for new trademark applications, a $75-per-class increase for 5-6 year (Section 8) maintenance filings, and a combined $125-per-class increase for 10-year Section 8+9 renewals (as if renewals weren’t complicated enough). The rest of the changes can be found in this spreadsheet.

Fiscal Year 2025 started October 1, and we still haven’t been given an exact date for the fee increase by the USPTO. In the budget request they submitted to Congress, they gave a date of November 23, 2024, but they made it clear that this was solely for the purpose of “estimating fee collections” and that it “may change.” Given that we’re getting pretty close to November 23 and they still haven’t announced a final date, I don’t think that’s going to end up being when the fee increase takes effect.

It’s possible, perhaps probable, that they’ll raise their fees at the same time they retire the old TEAS filing system. A fundamental part of the new fee schedule is eliminating the TEAS fee structure altogether. They’ve already launched the new system, so it seems silly to convert the existing TEAS filing system to a fundamentally different fee structure just so people can use TEAS for another month or two until it gets taken offline.

Unfortunately, we don’t know exactly when that will happen either. The Trademark Center launch website itself says TEAS will be functional until “early January 2025.”

Screenshot of USPTO website's description of TEAS filing replacement by Trademark Center.

Please let me know if I’m wrong and the USPTO has actually given us a date for the price increases or the sunsetting of the old filing system. Leaks from any USPTO insiders reading this are also welcome. I’d like to be able to plan my own price changes.

Regardless, if you want to get locked in at the old pricing for a new filing or a renewal, you should probably get started as soon as possible. I know this sounds like an infomercial, but this time it’s the USPTO being tacky, not me.


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